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// projects / konoba-mareConcept · fictional brand

Konoba Mare

A harbour restaurant you can taste before you book.

Client
Konoba Mare (concept)
Services
Brand identity, Web design, Reservations UX, Menu design
Year
2026
Concept site
Open the concept →

A concept for a family seaside konoba: a warm brand, a reserve-a-table flow up front and a menu people can actually read on their phones.

Konoba Mare homepage concept: “Fish from the morning boat” in a large serif on deep wine red, beside an arch-topped photo of grilled fish and octopus.
01 /// the brief

The brief

Konoba Mare is a fictional restaurant we created to show our restaurant work: a family konoba on the harbour, fish from the morning boat and lamb under the bell.

Restaurant sites usually fail at the three things guests want on their phone at 7pm: What's on the menu? Are you open? Can I get a table? This concept answers all three before anything else.

Konoba Mare hero on wine red with the reservation bar overlapping the next section.
// reserve a table, right from the first screen
02 /// decisions

Decisions

  • Reservations first. Date, time and party size overlap the hero, so booking a table is never a scroll away.
  • A menu, not a PDF. Courses as tabs, dishes with short honest notes and prices, readable without pinching.
  • Hours and directions in plain sight. Opening times and how to find the blue door, on one evening-blue band.
  • Food first. Real plates in the hero and next to the menu, because people choose a restaurant with their eyes. DM Serif for the voice, Work Sans for the facts.
The menu section: course tabs (Starters, From the sea, Grill, Desserts) above dishes with notes and euro prices.
Konoba Mare on a phone: the wine-red hero with the headline above a photo of grilled fish and octopus.
03 /// the system

The system

Wine, linen, olive-oil gold and harbour blue. The gold is saved for what matters: the brand name, the key word in the headline and the reserve button.

The photography is licensed stock from Unsplash, credited on the site. For a real restaurant we would shoot the actual dishes and dining room.

questions answered on the first screen
3
questions answered on the first screen
menu courses, one tap each
4
menu courses, one tap each
PDFs to download
0
PDFs to download
A dark band with a photo of the arched dining room behind the line “Inside under the old arches, or outside by the boats”, above the opening hours on harbour blue.
// the room, then the hours, no hunting
04 /// see it live

See it live

The concept is a working one-page site with a live menu. Open Konoba Mare and try it on your phone.

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